The Balvenie

E-commerce platform / content direction

Re-design of The Balvenie’s global digital platform

Designing the global new digital platform, where we envision enjoying whisky as an ongoing personal journey taking users from curious to captivated.

Directing towards

The art direction of the new photography and visuals for The Balvenie was a project I had the honor to lead. Completely inspired by their craftsmanship and brand ethos ‘a river of warm flowing honey’.

Renewed imagery